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Av. José Gomes Ferreira nº 15 - 3K Algés, Lisboa, 1495-139 PortugalPharmaceutical Industry Specialization: Consolidated experience of 20 years focused on pharmaceutical marketing, extending to two decades of work alongside multiple pharmaceutical laboratories on a global scale. Medical Copywriting and Scientific Content: Rigorous, clear, and engaging technical writing for healthcare, pharmaceutical, and medical device sectors. Educational and Regulatory Communication: Development of educational materials that translate complex medical information into accessible, engaging formats, ensuring full compliance with industry regulations. Artificial Intelligence Applied to Clinical Practice: Integration of AI tools for visual and audio generation, combined with the development of AI agents designed to support decision-making and efficiency in daily clinical practice. E-Learning Strategy and Scientific Review: Definition of content strategies for e-learning programs, along with specialized linguistic and technical text review. Brand Identity Design: Creation of logos, style guides, and end-to-end brand identity development for healthcare products. Packaging and Print Design: Production of pharmaceutical packaging and design of high-aesthetic print marketing materials.UI/UX for Digital Products: Conceptualization of user interfaces (UI) and user experience architectures (UX) optimized for healthcare applications and platforms. Medical Illustrations and Infographics: Creation of visual diagrams, technical illustrations, and infographics aimed at simplifying complex scientific data. Event Architecture and Design: Visual and scenographic design for auditoriums, stages, and exhibition booths at international congresses and trade fairs. Advertising Strategy and Ideation: Strategic planning of high-impact advertising campaigns and creation of creative multimedia assets. Market Research and Advertising Copywriting: Competitor analysis, market research for targeting medical audiences and consumers, and persuasive copywriting. Digital Campaign and Media Management: Coordination of advertising media, management of online campaigns, and continuous performance tracking. Multimedia Audiovisual Production: Concept development, scriptwriting, storyboarding, filming, and editing of promotional and corporate video content. Full-Stack Digital Development: Design, programming, and maintenance of responsive websites, as well as dedicated web and mobile applications. Secure Digital Architecture: Development of robust digital solutions, integrating databases, servers, and strict data security standards. End-to-End Event Management and Logistics: Venue selection, budget management, promotional strategy, on-site logistics, and post-event evaluation for sales meetings and symposia. Brand Activation and Experiential Marketing: Execution of experiential marketing campaigns, sponsorship activation, and direct target audience engagement strategies. Ecosystem Partnerships and Certifications: Technical integration and certification within leading healthcare and technology ecosystems, including Veeva, IQVIA, Google, and Metaverse solutions. Commitment to Sustainability: Selection of production partners aligned with environmental associations and implementation of internal processes to minimize environmental footprint.
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